Privacy Notice
KMC Amba takes the protection of your privacy very seriously, and we are committed to offering you a safe online experience.
This Privacy Policy explains how we process personal data of representatives of our business partners, suppliers, and customers in the course of our professional interactions and website activities.
Topics
- What data do we collect?
- How do we collect your data?
- How will we use your data?
- How do we store your data?
- What are your data protection rights?
- What are cookies?
- How do we use cookies?
- What types of cookies do we use?
- How to manage cookies
- Privacy policies of other websites
- Changes to our privacy policy
- How to contact us
- How to contact the appropriate authorities
- Your consent
What data do we collect?
When we ask you to provide personal data, we will always inform you of the purpose of the collection.
We primarily use your data to fulfil agreements made in a professional or business context, improve our services, ensure product quality, and maintain effective communication with you as a business contact.
KMC collects the following types of personal data:
- Business contact information: name, work email address, work phone number, company name, job title, and information about event participation.
- Online identifiers and technical data: IP address, browser type, and cookie data collected via website analytics (e.g., Google Analytics).
How do we collect your data?
You directly provide KMC with most of the data we collect. We collect and process data when you:
- Register online for contact submissions, newsletter subscriptions, or event sign-ups.
- Voluntarily complete a survey or provide feedback via email or message boards.
- Use or view our website via your browser’s cookies.
We also collect limited anonymised website analytics data automatically through Google Analytics to understand website traffic and user behaviour.
How will we use your data?
We only process data about you that is relevant to the purposes described above.
We collect, process, and store only the personal data that is necessary to satisfy our purposes.
We use your personal data to:
- Respond to your professional enquiries or requests.
- Send newsletters or event information (if you have subscribed).
- Improve website functionality and user experience.
- Conduct anonymised analytics to improve our communication and services.
- Maintain and develop business relationships with customers, partners, and suppliers.
- Comply with legal obligations or respond to lawful requests from authorities.
What is our legal basis for processing your data?
KMC processes personal data in accordance with the General Data Protection Regulation (GDPR).
In a B2B context, KMC primarily relies on the following lawful bases:
- Legitimate interest – when processing data to maintain and develop business relationships, respond to professional enquiries, and provide relevant information about our products and services.
- Consent – when required by law, for example when sending newsletters or placing non-essential cookies.
- Contractual necessity – when data processing is necessary to fulfil a contract or respond to a request related to an existing or potential business agreement.
- Legal obligation – when required to retain or disclose information by law.
How do we store your data?
We will delete your personal data when it is no longer necessary for the purposes for which it was collected, processed, or stored.Information and enquiries are kept until we have completed your requested service.A newsletter subscription remains active until you unsubscribe.
We apply appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction.
Personal data of business contacts is retained for as long as the professional relationship remains active or as required by applicable law.
What are your data protection rights?
KMC would like to make sure you are fully aware of all your data protection rights. Every data subject is entitled to the following:
The right to access – You can request copies of your personal data. A small fee may apply for excessive requests.
The right to rectification – You can request correction of inaccurate or incomplete information.
The right to erasure – You can request deletion of your data under certain conditions.
The right to restrict processing – You can request limited processing of your data under certain conditions.
The right to object – You can object to KMC’s processing of your data under certain conditions, especially when the processing is based on legitimate interest.
The right to data portability – You can request transfer of your data to another organisation or directly to you under certain conditions.
If you make a request, we have one month to respond.
If you would like to exercise any of these rights, please contact us at: marketing@kmc.dk
What are cookies?
Cookies are small text files placed on your computer to collect standard internet log information and visitor behaviour information.
When you visit our website, we may collect information from you automatically through cookies or similar technologies.
For further information, visit allaboutcookies.org.
How do we use cookies?
KMC uses cookies to improve your experience on our website, including:
- Web analytics (via Google Analytics)
- Understanding how you use our website
- Technical functionality and security
- Remembering your cookie preferences
What types of cookies do we use?
- Necessary cookies – Essential for website functionality, such as secure login or navigation.
- Preference cookies – Remember your settings such as language or location.
- Statistical cookies – Collect anonymised usage data to improve our website.
- Marketing cookies – Used to analyse professional engagement and website interactions, such as LinkedIn or Google Analytics data, to improve communication with business audiences.
How to manage cookies
You can set your browser not to accept cookies. Instructions are available at https://allaboutcookies.org/how-to-manage-cookies.
When we place cookies, we always ask for your consent. Cookies that are necessary for website functionality may be used without consent.
Privacy policies of other websites
The KMC website contains links to other websites. Our privacy policy applies only to this website.
If you click on a link to another website, we encourage you to read their privacy policy.
Changes to our privacy policy
KMC keeps its privacy policy under regular review and places any updates on this webpage.
This privacy policy was last updated on 14 October 2025.
How to contact us
If you have any questions about KMC’s privacy policy, the data we hold about you, or wish to exercise your data rights, please contact us:
Email: marketing@kmc.dk
How to contact the appropriate authority
If you wish to report a complaint or believe that KMC has not addressed your concern satisfactorily, you may contact Datatilsynet (The Danish Data Protection Agency).